Create a competitive edge with sound!

You can tailor the sound milieu in you business to create a pleasing and enjoyable mood for your customers. Audio Riders in-store radio station reflects your company’s image and philosophy. Its content is based on your exact needs and can be updated easily and whenever required! We have been offering state-of-the-art sound marketing systems since 1994, and our experience is second to none. A well planned sound environment is an excellent investment that:

• Entertains and creates a pleasant customer environment.
• Enhances your image.
• Keeps customers and staff up to date with the latest in-store information.
• Motivates staff.
• Supports other marketing activities.
• Creates a cost-effective and easily adaptable media for a retail chain.

Advantages

Private Radio creates a sound media for your business that is cost-effective, flexible and instantaneous. Private Radio is tailored to reflect your business. Music, advertisements and information are selected to enhance your business image and help you meet your marketing and communication objectives. The right music will support and strengthen your business image. Music can affect customer movements on a minute by minute basis.  

Sound messages support other in-store marketing efforts and can affect purchasing decisions. Sound messages provide important and immediate information on services, products, opening and closing times and emergencies. Audio Riders Oy has two fully equipped studios that can be used to produce sound material for customers in the fast possible time. In addition we have a vast range ready made sound files can be used.
The basic philosophy of music based media presentation is that music, commercials and announcements can be broadcast at different volume levels. Also acoustic pressure levels can be adjusted using wireless detectors. With wireless technology acoustic pressure levels can be used to determine customer behaviour and managing cash register queuing and efficiency.

Your image, marketing and communication objectives 

• Carefully selected music supports and strengthens your businesses image, entertains and creates a positive customer friendly sound environment – it also helps to create and support other in-house campaigns.
• Sound messaging supports other marketing operations*.
• Sound messages provide information about services, products, opening and closing times and emergencies – They can also be multilingual.

* For example 1000 customer visits per day and the average purchase increases by 0.70 Euro because the sound marketing motivated purchase decisions made in store. Daily sales increase 700 Euro, yearly (300 days) 210 000 Euro, which means a profit of 52 500 Euro with 25% gross margin on sales!

Which of the media you are using really reaches your customer?

• More decisive than Private radio™
• Throughout the whole store or just focused just where the customer and the product are (”multi channel” sound might be a better option)
• Messages that personalize and enhance your image in the minds of your customers and employees.
• Timely marketing services for different businesses that will reach to wider customer groups

Full service product

You save time because we take care of:

• Installation and user training
• Planning and compiling content based in your exact demands
• Sound messaging consulting
• Maintaining the complete sound milieu (including technical support, content updating and producing sound messages whenever needed)

Technical advantage

The Private Radio –service concept is implemented using equipment from the Audiorider product family. The system equipment is based on patented Finnish technology. The Audiorider product family includes media players and other supporting equipment that is utilizes integrated electronic systems designed and developed by Audio Riders Oy.