What is sound?

Sound has numerous dimensions to it:

• Physical: Sound is the transfer of pressure waves through the air

• Philosophical: When the pressure waves are transmitted to our brain through our ears, they are interpreted and remembered. Without the brain, is there no sound.

• Personal level: Sense of hearing has been said to be the most important of our five senses. Sound builds o picture of the surrounding space and activities, enables communication between people, arouses emotions and starts the imagination processes. It also creates a rhythm that helps people survive the problems of everyday life.

• Business level: Humans observe the surrounding space and activities without being conscious about it. Studies have discovered the potential that sound and music can have in affecting people's physiological and psychosocial state of mind and behaviour. This is the strength of our technology.

Audio Riders are creating a competitive edge through sound!